Privacy Policy

This Privacy Policy is effective as of June 29, 2015.

This Privacy Policy describes the policies and procedures on the collection, use, and disclosure of Your personal information by Emerge Knowledge Design Inc., whose principal place of business is at 401-250 McDermot Avenue, Winnipeg, MB, Canada, R3B 0S5 (hereafter referred to as “Emerge Knowledge”, and referenced by “We”, “Our”, and “Us”). “You” and “Your” means the user of Emerge Knowledge’s Re-TRAC Connect™ software or visitor to Our Websites as described below.

Emerge Knowledge is committed to protecting the privacy of all individuals who:

  • Use Emerge Knowledge’s proprietary web-based Re-TRAC Connect™ software, or any successor software thereof, including source code, databases, and any modifications, enhancements, and improvements, and any related documentation, updates, and user support and/or training materials thereto (the "Software");
  • Use public profile features within the Software;
  • Visit Emerge Knowledge’s websites located at and, including all sub-domains (the “Websites”)

To make this Privacy Policy easier to read, We call the Software and the Websites together the "Services".

You understand that through Your use of the Services You consent to the collection, use, manipulation, transfer (including to Canada for storage, processing, and use by Emerge Knowledge), and other uses of Your personal information as described in this Privacy Policy irrespective of which country You enter information from or reside in.

Emerge Knowledge abides by the rights and obligations established in Agreements with our customers and users regarding the security, confidentiality, integrity, use and disclosure of information.

If You have any questions or comments about our Privacy Policy or practices, please contact us via email to or write to us at Emerge Knowledge, 401 – 250 McDermot Avenue, Winnipeg, Manitoba, Canada, R3B 0S5.

Collection, use and sharing of personal information

Emerge Knowledge may collect personal information for the following purposes:

  • To identify, establish, and maintain responsible relationships with our users;
  • To manage and develop our business and operations;
  • To provide and improve our Services, and develop new services;
  • To protect the rights and property of Emerge Knowledge or our users, and to protect Emerge Knowledge and our users against error and fraud;
  • To provide communications that are considered part of the Software such as critical notification messages and administrative messages which You may not be able to opt-out from receiving;
  • To keep You informed about our Services and to provide information We think You may find useful or which You have requested from us, provided You have indicated You would like to be contacted for these purposes; and
  • To comply with legal and regulatory requirements.

You may access some of Our Services by creating a Re-TRAC Connect™ account and providing Us with some personal information such as Your full name, and email address. Your email address, along with Your password, represent Your “Login Credentials”, and will be used to authenticate You when You access Re-TRAC Connect™ and protect Your account from unauthorized access by others. If You are a user of our Services, We make it easy for You to access or modify the personal information You have provided to Us and that is associated with Your account in order to keep Your personal information accurate, complete, and up to date.

If You are using Re-TRAC Connect™ and You agree to join and/or report data to a Program/Directory/Toolkit Manager(s), Your name and email address will be disclosed to the Program/Directory/Toolkit Manager(s) and the Program/Directory/Toolkit Manager(s) will be able to send You administrative messages via email. You understand and provide consent for Emerge Knowledge to collect, use, and disclose Your name and email address as described in this Privacy Policy.

If You are using Re-TRAC Connect™ and You choose to create a public profile, all information which You choose to share with the public (including any personal information you choose to provide in Your public profile) will be visible on the World Wide Web. You understand that creation of a public profile is entirely optional, as is the selection of personal information You choose to share on Your public profile.

You may provide Us with additional personal information such as Your opinions, comments, or photos through Your use of the Services including public profiles, Directories, forums, message boards, and/or social networking features. Providing the additional information is entirely optional and You are responsible for the information that You choose to submit in these instances. Please take care about the personal information that You provide upon using these features.

We use third party services including a secure server facility for data hosting, and software providers for web conferencing, web mapping, marketing, and customer support. We may share Your personal information with these third party service providers but only to the extent necessary to perform these functions and provide such services. We take reasonable steps to ensure that the third party services which We use abide by privacy policies that are substantially equivalent to this Privacy Policy.

We work closely with other third party service providers (“Third Party Businesses”). These are Businesses that We do not control or own any shares in, which deliver fee-based services in the Toolkit, and with whom We co-market. If You choose to contact any Third Party Businesses through the Software, We will share Your name and email address with them. Your use of the fee-based services of any of these Third Party Businesses is subject to the privacy policy of the corresponding Third Party Business and is not covered by Emerge Knowledge’s Privacy Policy.

Collection, use, and sharing of non-personal information

Our Services are primarily designed to collect and benchmark data, to report and share data with Program/Directory/Toolkit Managers collecting data through the Software, and to share information with the public. Our default is almost always to collect, use, and disclose Your non-personal information as described in this Privacy Policy, unless specifically described as confidential in a Program survey.

If You choose to join and/or report to a Program/Directory/Toolkit, during the Registration process You will provide some non-private or non-personal information, such as name of an employee of an organization, title, name of organization, organization address, organization telephone number, organization website address, and detailed information about materials accepted for waste management at the organization location which You represent, which is made available to the public through Your use of the Services.

The information that You are choosing to provide in the Programs and Toolkit sections is information that You understand and provide Your consent for Emerge Knowledge to collect and use as aggregated statistics for the purposes of benchmarking provided that the release of aggregated data will not identify You (or the organization that You represent).

Log Data

Our servers automatically record information ("Log Data") created by Your use of the Services. Log Data may include information such as Your Internet Protocol (IP) address, browser type and language, internet service provider (ISP), date/time stamp, pages visited, and search terms (click-stream data). Other actions, such as interactions with third party providers, may also be included in Log Data. We use this information to understand and analyze trends and to improve our Services.

Other Sites

Emerge Knowledge may keep track of how You interact with links to other sites available in our Services and accessed by You through Your use of the Services by providing links and redirecting clicks or through other means. We do this to help improve our Services, to provide sponsored content, and to be able to share aggregate click statistics with the owners of those sites. This Privacy Policy applies only to Emerge Knowledge Services. We do not exercise control over these sites. These other sites may place their own cookies or other files on Your computer, collect data, or solicit personal information from You.


Our Services may collect information sent by Your browser as part of a web page request, such as cookies or Your IP request. A cookie is piece of data that is transferred to Your computer from the Services via Your Internet browser. Emerge Knowledge uses session cookies to help maintain session information for logged-in users, to better understand how You use and navigate our Services, to monitor aggregate usage by our users and web traffic routing on our Services, and to improve our Services. Most Internet browsers automatically accept cookies. You can instruct Your browser, by editing its options, to stop accepting cookies or to prompt You before accepting a cookie from the websites You visit. If You choose not to accept cookies, some sections of our Services may not be available to You. Emerge Knowledge reads cookies specifically written for our Services, and does not use cookies to track Your (or other users) Internet history on other sites.

Third party services which We use may collect information sent by Your browser as part of a web page request, such as a cookie or other similar technologies. The use of cookies and other technologies by these third party service providers is not covered by our Privacy Policy.

Law and Harm

We may disclose Your personal information if We believe that it is reasonably necessary to comply with a law, regulation, or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Emerge Knowledge’s rights or property.

Business Transfer

If Emerge Knowledge becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, We will ensure the confidentiality of any personal information involved in such transactions and provide notice before personal information is transferred and becomes subject to a different privacy policy. We will use confidentiality agreements to protect any personal information that is disclosed during the due diligence process of any such transaction.

Security and Protection of Personal Information

All personal information collected by Emerge Knowledge in the Services is knowingly and specifically supplied to us by You, with Your consent, and other users. Commerce functions provided as part of the Services are protected by 128-bit Secure Socket Layer (SSL) encryption.

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of information. These include internal reviews of our data and information collection, storage, and processing practices and security measures including appropriate encryption and physical security measures to guard against unauthorized access to systems where We store personal information.

We restrict access to personal information to a limited number of authorized Emerge Knowledge employees, contractors, and agents who need to know that information in order to process it on our behalf. These individuals with access to personal information are required to respect the confidentiality of that information and comply with Our Privacy Policy.

Access to and Accuracy of Personal Information

If You notice any errors, or if Your personal information has changed, You have the option to edit your account profile including the personal information associated with your account.

If you wish to delete Your information, We ask that You put Your request in writing at and identify Yourself and the specific information You are requesting to have removed before processing such requests. If the information You request to have removed is not otherwise required to be retained by law or for legitimate business purposes, We will act on your request and respond within thirty calendars days. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, would jeopardize the privacy of others, or would be impractical (for example, requests concerning information residing on backup files), or for which access is not otherwise required. In any case where We remove information, We perform this service free of charge, except if doing so would require a disproportionate effort. In the case that information is deleted, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.

Disclosure and Retention of Personal Information

We will not disclose, trade, sell, or rent Your personal information to third parties except as described in our Privacy Policy. Your personal information is retained only as long as reasonably required for the purpose for which it was collected and will be protected (unless You request us to remove or destroy certain information or all of Your information, which will be done free of charge except if doing so would require a disproportionate effort, or will affect the rights and property of Emerge Knowledge or our users, or is required to be retained to comply with legal and regulatory requirements).

Policy Updates and Change

Emerge Knowledge may change this policy from time to time. If We make a change to this policy that, in our sole discretion, is material, We will notify You within, or through, Re-TRAC Connect or via e-mail to the email address associated with Your account. By continuing to access or use the Services after those changes become effective, You agree to be bound by the revised Privacy Policy.

Further Inquiries

If You have any questions about our Privacy Policy, or concerns about the way Your personal information is being collected, used and/or disclosed, please contact us by email at

This Privacy Policy is effective as of June 29, 2015.